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Even though I personally use the Nvidia Shield Pro, I have always been a big fan of the Amazon Fire TV Sticks, and I still use them for the kitchen and bedroom TVs. As good as the Shield is, the Fire TV Stick 4K Max is much better value for money.
Amazon has now announced the latest Fire TV Stick 4K Max, upgrading the original Max in 2021. They have also announced the new Fire TV Stick 4K – 2nd Gen, which upgrades the original 4K model from 2018.
As you’d expect, there is a big improvement in performance and the Fire TV Stick 4K Max – 2nd Gen (2023) will likely be the product I recommend to most people wanting a good quality streaming device.
Amazon Introduces Next-Generation Fire TV Sticks with Enhanced Features and Sustainable Design

Amazon has rolled out a comprehensive update to its Fire TV family of streaming devices. The line-up now includes the all-new Fire TV Stick 4K Max and the updated Fire TV Stick 4K, each bringing a host of improvements. Let’s dive into the details to examine what these updated models offer.
All-New Fire TV Stick 4K Max: A Leap in Performance and Features for £69.99

The Fire TV Stick 4K Max (2nd Gen) represents Amazon’s top-of-the-line streaming stick, featuring a multitude of upgrades aimed at enhancing user experience. At the core of the device is an upgraded 2.0 GHz quad-core processor that makes it Amazon’s most powerful streaming stick to date.
Wi-Fi 6E Support
This new device is the industry’s first streaming stick to support Wi-Fi 6E. Provided you have a compatible router, this feature offers smoother streaming experiences, lower latency, faster speeds, and reduced interference from other Wi-Fi-enabled devices.
Visual and Audio Upgrades
The device supports 4K Ultra HD along with various HDR formats such as Dolby Vision, HDR, and HDR10+. Audio-wise, it includes support for immersive Dolby Atmos audio, offering a cinematic experience.
Enhanced Storage and Remote Control
With 16GB of storage, the Fire TV Stick 4K Max offers twice the storage capacity of its predecessor, enabling you to store more apps and games directly on the device. It’s also the first in the Fire TV Stick line-up to feature the Alexa Voice Remote Enhanced, which comes with dedicated channel buttons and a “Recents” button for quicker access to the most-used apps or channels.
Fire TV Ambient Experience
The Fire TV Ambient Experience was previously exclusive to the Fire TV Omni QLED Series but has now been extended to the Fire TV Stick 4K Max. This feature transforms your TV screen into an art display. Amazon has even added hundreds of new pieces of artwork from international artists, with selections from iconic institutions like Musée d’Orsay and Museo del Prado.
Beyond art, the Ambient Experience also offers functionality like Calendar and Reminders, Sticky Notes, and control over smart home devices. Music streaming services like Amazon Music and Spotify are also integrated.
All-New Fire TV Stick 4K: Robust 4K Streaming for Under £60

The updated Fire TV Stick 4K also offers significant improvements. It now features a 1.7 GHz quad-core processor, a nearly 30% boost in power compared to its predecessor. The device supports Wi-Fi 6, 4K Ultra HD, and various HDR formats, making it a well-rounded option for those looking for performance without breaking the bank.
Sustainable Design
Both new Fire TV Stick models carry the Climate Pledge Friendly badge, which signifies they have achieved the Carbon Trust’s Reducing CO2 certifications. The materials and design aspects have been focused on sustainability, including 99% wood-fibre-based packaging from responsibly managed forests or recycled sources. Additionally, a Low Power Mode helps to conserve energy during periods of inactivity.
Pricing and Availability
Both devices are now available for pre-order. The Fire TV Stick 4K Max is priced at £69.99, and the updated Fire TV Stick 4K is available for £59.99.
In summary, these latest additions to Amazon’s Fire TV Stick family offer compelling upgrades in performance, user experience, and sustainability. With a variety of price points and features, there’s likely an option that suits your streaming and smart home needs.
